Communications and Community Engagement Manager
We are currently recruiting for qualified applicants for Communications and Community Engagement Manager. Come and see why the City of Golden is the place you want to be! For complete job details and to apply, please visit https://www.governmentjobs.com/careers/goldenco/jobs/3083262/communications-and-community-engagement-manager?pagetype=jobOpportunitiesJobs
The City of Golden has over 500 employees serving the community in parks and recreation, public works, public safety, and administration. The City offers a wide array of benefits and perks designed to enhance the work and wellness experience our employees enjoy today and into the future. The City recognizes the importance of a quality work life balance. We support employee well-being through employee recognition programs, wellness programs, flexible work schedules, generous leave policies, and community involvement.
Under general direction of the Deputy City Manager, the Communications and Community Engagement Manager provides visionary leadership, strategic counsel and demonstrated expertise in support of implementing and sustaining a consistent and effective citywide approach to meaningful communication and community engagement. Responsible for collaborating with others to deploy internal and external resources strategically to deepen the culture of high-quality civic engagement in the City of Golden. The Community Engagement and Communications Manager exercises supervision over assigned personnel; directs day-to-day messaging and communications; and ensures brand standards. Identifies and implements specific communication goals for the City of Golden; develops annual communications strategic plans and oversees implementation; and measures progress. Determines appropriate communication tactics to disseminate news, promote marketing campaigns, publicize events, and broaden audiences. Works with department heads across the city to develop campaigns and tools to reach campaign goals. Provides strategic communications assistance to management team. Responsible for all aspects of the City's public communications activities and operations, including crisis communications, public relations, marketing, audio-visual production, publications production and event planning. Serves as primary source for emergency situations that may require call out 24/7/365.
In consultation with city and departmental leadership, elected officials and outreach experts in our organization, develops, implements, and continuously improves a strategic and sustainable path to enhanced communications and engagement.
Utilizes best practices, as well as a spirit of innovation and continuous improvement, with a goal of better informing decision-makers and those creating or administering programs and services while building credibility and authentic relationships with the public.
Co-creates (along with project teams) engagement plans that support multi-departmental or high-priority council projects, especially those that are likely to fall into the more complex levels of the engagement spectrum.
Oversees the creation and ongoing utilization of a training program that supports the ability of decision-makers, city employees, and community members to participate in, and benefit from, high-quality civic engagement and communications systems, strategies and opportunities.
Manages the online presence of the City of Golden. Leads staff in generating content that is engaging, up-to-date, and results in measurable action. Guides the development and manages posting of content to digital channels, including website, Guiding Golden, social media channels, and emails to subscribers. Serves as an information resource to internal staff in assigned department(s) to assist with their information, outreach and communication strategy needs.
Remains aware of sensitive or political issues related to assigned department(s) and provides public relations counsel to department/project leadership and the Communication and Community Engagement Division
Establishes and maintains a collaborative environment with department heads and management team to ensure the consideration of communications in projects and programs and leads the team to serve as a city-wide resource.
Keeps informed of and implements innovative and useful methods of communication with a focus on trends in social media and external public relations.
Writes news releases, newsletters, brochures, flyers, public service announcements, scripts, talking points and other communications materials. Provides editorial support to staff to ensure that written materials presented to the public reflect the standards of the city.
Establishes and maintains positive working relationships with members of the media to facilitate timely, accurate, and positive coverage. Answers information requests from the news media and public as needed. Anticipates negative news media coverage and plans accordingly. Directs timing of news releases to gain most favorable impact/coverage when possible.
Provides support at the Emergency Operations Center, shelters, on scene or as assigned during city emergencies and/or disasters. Manages communications, media relationships and public information during crisis and emergency events for the city. Spokesperson for police and fire departments. (Possible call-out 24/7/365). Works with department leaders to craft and refine messaging, train appropriate personnel for media interviews, and assist in pushing out information.
Responsible for effective public communications activities and operations, including strategic and crisis communications, public relations, citizen participation, creative advertising, marketing, audio-visual production, publications production and event planning.
Manages and participates in the development and implementation of goals, objectives, policies and priorities for assigned programs; recommends and administers communications policies and procedures.
Directs and manages public information, media relations and media-marketing programs; develops procedures to inform and educate the public and positively influence public opinion. Strategizes, crafts and frames appropriate messaging, and implements appropriate communications plans.
Prepares and monitors division budget; assists other departments with preparation of their communication and engagement plans.
Prepares and monitors an annual strategic communications plan including engagement with management team, project plans, social media calendar, Informer editorial calendar, and a proactive media relations program.
Responsible for the planning and implementation of City-managed special events.
Develops media strategies for City departments, plans news conferences, and handles media inquiries. Oversees the Media Production Specialist in the development of content, insurance of production values, budget oversight, and city cablecast policies. Builds cross-channel opportunities to ensure the efficient and effective production and use of all digital content.
Builds capacity within the organization in communications and provides opportunities for professional development and cross-training among staff.
Assists with key projects as assigned by the Deputy City Manager. Performs related duties as required by management to meet the needs of the City.
Exercises direct supervision over assigned professional, technical and clerical staff within the division. Plans, directs, coordinates and reviews the work plan for assigned staff; assigns work activities, projects, and programs; reviews and evaluates work products, methods and procedures; meets with staff to identify and resolve problems.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Bachelor’s Degree in Journalism, Communications, Media Relations, Marketing or related field. Master’s degree a plus. Minimum 4 years progressive public engagement, marketing, public information/public relations experience. Strong supervisory/leadership skills. Strong project management skills. Government communications experience a plus.
Proven ability to work collaboratively with diverse populations, departments, and work groups. Experience working with elected officials a plus. Experience participating on a senior leadership/executive management team preferred.
Excellent communication, public presentation, and interpersonal skills. Must be innovative, self-directed, and have extreme flexibility in an environment with shifting priorities. Must be detailed, organized, and possess excellent writing skills. Must be well versed in digital media and digital media strategy.
IAP2 Experience and Training preferred.
CERTIFICATES, LICENSES, REGISTRATIONS
Must possess a valid driver’s license and good driving record.
KNOWLEDGE, SKILLS AND ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Ability to read, analyze, interpret and respond to complex issues. Ability to respond to common inquiries or complaints from citizens, regulatory agencies, employees, or members of the business community. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to City Council, management, resident groups, and employees. Ability to effectively communicate with all media sources.
Must possess the mathematical aptitude to prepare and administer the annual division budget. Ability to understand and communicate complex municipal finance issues.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
OTHER SKILLS AND ABILITIES
Demonstrated experience in public engagement, public relations, marketing, and event planning. Working knowledge of municipal government helpful.
Ability to recognize and identify challenges; seeks out and communicates effectively about possible solutions; exhibits a can-do attitude and emphasizes opportunities.
Ability to continuously adapt and adjust; ability to create strategies for innovative solutions that best fit the organization and the community; actively monitors possible implementation problems and evolving needs and selects efficient and effective alternatives.
Ability to maintain a vital network of external and internal contacts to facilitate information gathering and dissemination. Ability to handle sensitive situations with tact and diplomacy and be able to work effectively with staff, officials, media, and the general public.
Ability to react in a crisis, make appropriate decisions utilizing good judgement and carry out all responsibilities of the position even in periods of extreme stress when time is of the essence.
MATERIALS & EQUIPMENT DIRECTLY USED
All general office and computer equipment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk, hear, stand, walk, and sit. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Subject to emergency call-out 24/7/365.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
While performing the duties of this job, the employee primarily in an office setting. Occasionally exposed to extreme outside weather conditions. The noise level in the work environment is usually moderate.
Some evenings, weekends, and off-hours work are required.