Calling all Programmers: The Edit Room Floor Session is Back at #NATOA22


Back by popular demand, don’t miss this opportunity to be part of The Edit Room Floor session, with your choice of two programs to edit. Submissions due August 19.

Editors are magicians. Every time you edit you cut with reality. You’re asking your audience to believe the story you have presented to them. If the cuts are tight and sequences flow, then the viewer will follow and absorb the story or message you’ve presented to them. But if the cuts are bad or there are lapses in timing or breaks in continuity, then the illusion comes apart and you lose your audience. The goal as an editor is to seamlessly present the intended message to your audience so they look past the surface and get lost in the story.

From first time to seasoned editors, everyone will take inspiration back home from this session, which will demonstrate how editing the same raw footage creates many unique stories. Attendees will have the opportunity, in advance of the Conference, to edit footage to submit for critique and to be shown as part of this session. Everyone who submits edited footage will have the opportunity to receive feedback, either during the session, or privately during the conference. Take advantage of this hands-on opportunity to learn about making better decisions when using different editing techniques to optimize your storytelling skills.   

This year participants will be able to choose between two edit projects – a PSA OR a video package. Read below for instructions and details.

Red Light Runners PSA Assignment

Before viewing the footage, read the PSA press release document that includes background information about the purpose of the video.  Using the supplied PSA and 50 minutes of raw multi camera video footage, you will write a script and develop a PSA. The PSA should be no longer than :60 seconds. The finished PSA, “Red Light Runners,” should educate viewers on the Vision Zero initiative to end traffic related fatalities and injuries. Edit the story to the best of your ability using the supplied assets. You have creative control over the final product. You are to determine the best shot/take and justify why you are making the decision to use your choice. Commit to a seamless story from point A to point Z, use what fits best for your creative twist on this edit.

Download the raw video footage file at  


Chicken Feeder Video Package Assignment

Before viewing the footage, read the Chicken Feeder project press release document that includes background information about the purpose of the video. Your assignment is to tell the story (filled with poultry puns) of Kaden’s and Andrew’s love for chickens and their reason to raise money to replace the coin operated feeder at the chicken coop in the History Park. The script, sound bites, voice over, all clips, (optional music, sound FX, graphics) and interview timecodes are provided, but you can use your creative judgement to tell the story differently, make it shorter and/or change the script as desired. You can also go “punless” if you wish. You do not need to use all the footage provided. Be creative and use what fits best for your creative twist on this edit.

Download the files at  These files contain the Chicken Feeder Video Project files and all other Assets. 

All Files must be downloaded by August 12th.

Completed Videos
Completed videos should be in an H.264 format or MP4 and uploaded to NATOA’s WeTransfer page at no later than August 19, 2022.  After uploading the file, please send a separate email to Jennifer Harman at letting her know that the file was uploaded and she will verify that it has been received. 

Final product

Edited videos will be shown at the NATOA Annual Conference in Denver, CO during the Edit Room Floor session on August 31st. Moderators and attendees will critique your work and provide feedback. 

The purpose of this project and the session is to use your completed story to show the diverse ways in which a story can be told utilizing the same raw footage with different editing techniques. Don’t miss out on this opportunity to learn from and share advice with your peers.  Depending on the number of completed videos submitted to NATOA, all videos may not be shown during the session, but participants will be given an opportunity to schedule additional time during the conference to meet with and receive feedback from the session moderators.

Questions about the files or the assignment should be directed to Jennifer Harman at